This is a campaign by Memac Ogilvy & Mather Dubai for Reporters Without Borders, an organization that advocates the freedom of the press and freedom of information. With the slogan 'Censorship tells the wrong story', it features several images of world leaders with certain sections of the images blurred out. This blurring effect demonstrates how censorship 'can tell the wrong story'. The blurred out section insinuates a truly provocative act rather than the harmless gesture that it actually is. See more images here and here. 

Advertising Agency: Memac Ogilvy & Mather, Dubai

Creative Director: Ramzi Moutran

Copywriter: Sascha Kuntze

Art Director: Leonardo Borges, Rafael Rizuto

Advertising Agency: Memac Ogilvy & Mather, Dubai

Creative Director: Ramzi Moutran

Copywriter: Sascha Kuntze

Art Director: Leonardo Borges, Rafael Rizuto

Account Manager: Benoit Freyburger

Executive Creative Director: Steve Hough

Advertising Agency: Memac Ogilvy & Mather, Dubai
Creative Director: Guy Sinclair
Creative: Rafael Rizuto

Advertising Agency: Memac Ogilvy, Dubai
Creative Director: Ramzi Moutran
Art Director: Rafael Rizuto

This distinctive campaign by Memac Oglivy and Mather for AdofDaMonth.com is a perfect example of unique advertising. The pencil sketched imagery of people about to meet their doom with the simple tag line "only the best will survive" creates powerful imagery for the the website's target audience, who are dedicated to advertising no matter what. The other impending moments of doom are Guilltone and Shot. 

  Advertising Agency: Memac Ogilvy & Mather, Dubai

AdofDaMonth | Shot

Fri, 2009-06-12 11:15 - By  

editor

Print, U.A.E., Advertising, AdBlogArabia, AdofDaMonth, Dalbir Singh, Memac Ogilvy & Mather, Rafael Rizuto, Regina Groffy, Till Hohmann

This advertising campaign humorously mirrors the test of creativity an ad goes through, striving to become the AdofDaMonth. The question here is, can your ad survive being held at gun point? Send in your entries to AdofDaMonth to find out. See Hanging and Guillotine for the rest of this campaign.

DHL | Trojan Horse

Sat, 2009-03-14 07:04 - By  

editor

Print, U.A.E., Other, Dalbir Singh, Keith Thompson, MEMAC Ogilvy, Rafael Rizuto, Sascha Kuntze, Till Hohmann

Advertising Agency: Memac Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh