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Leo Burnett enjoyed a sparkling night at the Dubai Lynx Awards, walking away with Network of the Year and Media Agency of the Year for Leo Burnett Beirut, while Raja Trad, CEO of Leo Burnett Group MENA and member of the Leo Burnett Wordwide Global Leadership Council (GLC), was presented with the Advertising Person of the Year award. The agency’s nominated campaigns also won several golds at the awards ceremony, held as part of the Dubai International Advertising Festival, the leading awards for creative excellence in advertising and communications in the Middle East and North Africa.
The 6th Dubai Lynx Awards Ceremony took place last night attracting a record number of guests. A crowd of over 1,500 were present as the names of this year’s winners were revealed. 34 industry experts came together in Dubai to form the 7 juries and judge the 2,037 entries from 17 countries. 188 awards were distributed, including 7 Grands Prix winners, 44 Golds, 55 Silvers and 82 Bronze.

The 6th Dubai Lynx Awards Ceremony took place last night attracting a record number of guests. A crowd of over 1,500 were present to find out and celebrate this year’s winners of the much sought after Lynx trophies.

Leo Burnett MENA, the humankind agency whose insightful creative concepts have always delivered great advertising to the world, was recognized for their efforts at the 7th annual MENA Cristal Festival. The MENA Cristal event, which brings together significant figures from the advertising, production and media worlds, is not just an award ceremony that recognizes the accomplishments of the region, but also an engaging conference and networking platform for the communications industry.

For the fourth consecutive year, Leo Burnett Dubai is taking the students of the Dubai Lynx Academy under its creative wing. The Academy, in partnership with Dubai Lynx, offers 22 creative students an exclusive educational opportunity to learn from some of the industry’s leading talents.

According to experts at the Digital Media Forum, social network advertising is expected to grow by 34% in the MENA region in the coming years. A study by the Centre for International Media Assistance (CIMA) has also revealed that about 100 million Arabs are expected to be online by 2015, and Arabs under the age of 29 will represent 75% of Facebook users in the region. “Today one can reach a global audience with the click of a button. The advent of digital technologies is providing a wealth of opportunities in consumer choice and this will drive innovation in technology,” said Raja Trad, CEO of Leo Burnett Group.

The inaugural Digital Media Forum - Dubai 2012, an event to discuss the rapidly growing digital arena, has revealed a number of key trends predicted for the coming year. The event served as a meeting point for industry leaders to share concepts and ideas, as well as forecast developments in the fields of social network marketing, e-commerce and e-education, mobile applications and digital media regulations.

Publicis Groupe announced today its acquisition of Flip Media, a leading digital agency in the Middle East. The agency will be folded into Leo Burnett Worldwide and will retain its name.Founded in 2003 and headquartered in Dubai (UAE), Flip Media has more than 100 employees across the Middle East and India, and has worked with some of the region's most well-known brands. The agency provides end-to-end digital solutions, including strategy, design and production, content and delivery, and technology across all platforms. In the years since its inception, Flip has been recognized across the region for its award-winning creative and pioneering technology. Its founders, Martin Diessner and Dinesh Lalvani, will continue to be involved as non-executive directors with Flip and Yousef Tuqan will remain CEO reporting into Leo Burnett’s Middle East North Africa CEO, Raja Trad.

Leo Burnett Middle East was recently named the Agency of the Year by Campaign ME, in the publication’s first ever roll-out of the title. The Humankind Agency was chosen based upon a number of measurable factors that set it apart, in a year that was far from the best for the industry.