To embrace the holy month of Ramadan, Al Hilal Bank in collaboration with The Brand Union has transformed the banking experience to bring to life the traditions and values behind this religious month.

“As part of Al Hilal Bank’s philosophy of engaging their customers and personalising the banking experience, The Brand Union created artistic impressions that reflect the spirit of Ramadan,” says The Brand Union’s Managing Director of Abu Dhabi, Toby Southgate.

The exhibition, “Faces of The Moon” showcases the various states of the moon in the 30 days of Ramadan. The Brand Union created a visual message that communicates ‘Hilal’ meaning ‘crescent’ by creating 30 different pieces of art to celebrate each day of the lunar cycle throughout Ramadan.

The exhibition is tailored to each branch. The mall branch at Al Sahel Towers features a large gallery with the customised art in the shape of discs, while the artwork is exhibited on large banners and posters in the other branches. In addition, The Brand Union created gift bags, postcards, calendars, large banners, posters, ATM Animation, LCD Animation, touch screen animation and web animation to showcase the extraordinary works of art.

The exhibition that The Brand Union crafted enhances Al Hilal Bank’s exceptional and personalised banking experience. It also further delivers on key brand differentiation of creating environments that encourage customers to enjoy the banking experience as well as enlightening and engaging customers with what is important to them.

“The basis of this experience is about exhibition and education. A fundamental part of the customer journey is the element of a community hub. This community hub showcases Islamic Artists, photographers, historical exhibitions, and more,” Explains Matthew Laubscher, The Brand Union’s Executive Director of Creative.

The Brand Union invited different cultures across the UAE to create their artistic impression of Ramadan. The result is a collection of unique interpretations that are inspired from personal connection and understanding of Ramadan and Al Hilal Bank, so it truly is “all about you”.

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About the Brand Union

The Brand Union is one of the world's leading brand and design networks, bringing together talent from the world into a seamless global offering, encompassing great clients and talent alike. The Brand Union delivers its expertise at all touch points with a footprint that extends from Research to Strategy to Design to Engagement to Evaluation.

The Brand Union was previously known as Enterprise IG and has evolved to operate across 20 international offices with 500 people. The Brand Union also has a presence in Abu Dhabi, Bangalore, Beijing, Cairo, Dubai, Dublin, Hamburg, Hong Kong, Jakarta, Johannesburg, London, Madrid, Miami, New York, Paris, San Francisco, Shanghai, Singapore, Stockholm and Tokyo.

Recent clients include: American Express, Hewlett Packard, Bank of America, COFCO, Unilever, Mars Inc, Motorola, Vodafone, Credit Suisse, Corus and KPMG.

The Brand Union is a WPP company. 

The Brand Union Middle East client list

Clients include, Limitless, Mubadala, Tatweer, TDIC, Thuraya, Al Hilal Bank, Sorouh, Saraya Holdings, Bawadi, Emaar, Emirates Group, Al Rajhi Bank, Tawuniya Insurance, Abu Dhabi Authority for Culture and Heritage, Dubai Roads and Transport Authority (RTA), UAE Offsets, Dubai Festival City, Fawaz Alhokair Group, National Holding, Dubai Creek, Dubailand, Royal Mirage, Spinneys, Burj Dubai, Arabian Ranches, Tamani Hotels & Resorts, The Tiger Woods Dubai, Shangri-La Hotels and Resorts and Masterfoods.

For further information:

Dana Rafeh

PR & Marketing Manager

The Brand Union

Abu Dhabi: +971 2 443 7828

Dubai: +971 4 360 8911

Email: dana.rafeh@thebrandunion.com

www.thebrandunion.com

Global and regional digital leader LG Electronics has launched an interactive online campaign to celebrate the Holy Month of Ramadan where customers can register and receive discount vouchers.

The initiative is targeting UAE consumers and will see LG partner with some of the biggest B2C portals including Gulf News, Khaleej Times, Facebook, Yahoo, MSN Messenger, Maktoob, MoneyWorks, PC Magazine and others.

"The online medium has evolved as one of the fastest growing channels in the region and an increasing number of people are flocking to the Internet's various social networking websites," said Mr. K. W. Kim, CEO of LG Electronics Middle East and Africa Regional Company.

"LG is building on this phenomenon by making the campaign interactive and beneficial in terms of getting to know the vast range of products as well as get handsome discounts on a purchase," he added.

The campaign is divided into two phases, the first was kicked off on 1st September and will run until the 30th and the second will commence on 1st November until the 30th and is open to consumers and visitors to any of the websites who are located in the UAE upon registration.

The campaign consists of LG banners on the above mentioned web portals which are directly linked to LG's B2C website homepage.

Discount vouchers that are granted upon registration vary depending on the products the customer would like to buy. Furthermore, the voucher claim period for the first promotion would run till 15th October while the second till 15th December.

A total of around 40 products featured in this campaign including laptops, mobile handsets, TV and audio-video products. Holders of vouchers can use them at participating retailers such as Jumbo Electronics, Emax, PLUG-INS, CompuMe and Alsayegh Brothers' showroom.