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Advertising Agency: JWT, Dubai
Chief Creative Officer: Ramsey Naja
Executive Creative Director: Chafic Haddad
ALDAR Properties’ campaign by Dubai’s JWT aims at creating awareness among consumers regarding energy by presenting tips to save energy. The advertisements suggest turning off lights after meetings, shutting off computers and consuming only what one needs, giving energy a chance to still be there for tomorrow. Also see Switch and Shutdown from this campaign.
JWT MENA network have sped away with 12 out of 20 advertising awards up for grabs at this year's prestigious MENA Cristal Awards held in Faraya, Lebanon this month.