Ramzi Moutran | mediaME

IKEA | Meatballs

Wed, 2012-05-09 09:23 - By

Outdoor, U.A.E., Food, Dubai Lynx Silver Award, Dubai Lynx Winners, Dylan Kidson, Eli Abi Raad, Eli Bouchaaya, Hot Dog, IKEA, Jeremy Sothern, Manpreet Seera, Mark Held, Mel Harvey, Memac Ogilvy & Mather Dubai, Ramzi Moutran, Shawarma, Steve Hough

Advertising Agency: Memac Ogilvy & Mather Dubai

Executive Creative Director: Steve Hough, Eli Bouchaaya

IKEA | Instruction sheet

Wed, 2012-05-09 09:16 - By

editor

Outdoor, U.A.E., Food, Dubai Lynx Silver Award, Dubai Lynx Winners, Dylan Kidson, Eli Abi Raad, Eli Bouchaaya, Hot Dog, IKEA, Jeremy Sothern, Manpreet Seera, Mark Held, Mel Harvey, Memac Ogilvy & Mather Dubai, Ramzi Moutran, Shawarma, Steve Hough

This image is part of an award winning campaign by Memac Ogilvy & Mather Dubai for IKEA. It features images of several assembly instrcution sheets, a concept that IKEA is well known for. However, these instruction sheets are applied to different dishes available at IKEA's restaurant and cafe including shawarma, meatballs, and hotdogs. Even the food from IKEA is assembeled easily!

IKEA | Hot Dog

Wed, 2012-05-09 09:00 - By

editor

Outdoor, U.A.E., Food, Dubai Lynx Silver Award, Dubai Lynx Winners, Dylan Kidson, Eli Abi Raad, Eli Bouchaaya, IKEA, Jeremy Sothern, Manpreet Seera, Mark Held, Meatballs, Mel Harvey, Memac Ogilvy & Mather Dubai, Ramzi Moutran, Steve Hough

Advertising Agency: Memac Ogilvy & Mather Dubai

Executive Creative Director: Steve Hough, Eli Bouchaaya

Reporters Without Borders | Putin

Sun, 2012-04-01 18:47 - By

editor

Print, U.A.E., Public interest, Benoit Freyburger, Dubai Lynx, Gold Lynx Award, Leonardo Borges, Memac Ogilvy & Mather, Rafael Rizuto, Ramzi Moutran, Reporters Without Borders, Sascha Kuntze, Steve Hough

This is a campaign by Memac Ogilvy & Mather Dubai for Reporters Without Borders, an organization that advocates the freedom of the press and freedom of information. With the slogan 'Censorship tells the wrong story', it features several images of world leaders with certain sections of the images blurred out. This blurring effect demonstrates how censorship 'can tell the wrong story'. The blurred out section insinuates a truly provocative act rather than the harmless gesture that it actually is. See more images here and here.