Property TV, an international 24x7 property channel, covering real estate projects in the UAE, the Middle East, India and the Far East, will be unveiled at a launch event in Dubai in mid-October.

Designed on the 'infotainment' format, Singapore-based Property TV will have Gulf-specific programming at Dubai prime time daily, said Prince Goyal, Director and CEO, Property TV, who was in Dubai to finalise arrangements with local service providers to distribute the free-to-air to Gulf homes.

"Irrespective of the recent negative reports appearing in the media, Dubai property is still on the minds of local and international investors. The UAE as a whole is involved in headline-making and mind-boggling projects. Property TV will cater to the global interest in real estate by airing world-class infotainment-based property programs," said Goyal.

Property TV has set up a production and editorial unit in Dubai to do Gulf-specific programming. The channel will be available to over 5 million subscribed households through cable & satellite and direct-to-home players across the region and millions more across Europe and other parts of the globe.

""We feel there is a strong need for a dedicated property channel with an international footprint and global perspective," said Goyal. "Viewers will get to know everything they wanted to know about property investment and home décor, but did not know where to go. Property TV will be a one-stop channel for anything to do with real estate."

Abyaar Real Estate Development today unveiled its new corporate identity which now bears the calligraphic elements of a signature, more accurately representing the boutique developer’s defining characteristics of commitment to passion and precision.

The new Abyaar logo embodies the company’s vision to be the developer behind the region’s ’signature’ buildings, the first of which was launched earlier this year - the VentiQuattro tower - in Dubai’s Marina, consisting of designer, ready-to-live units in association with Radisson SAS.

The logo design - a gold ‘Abyaar’ signature - reflects the developer’s unabated commitment to creating pieces of art meriting an artist’s signature, as opposed to run-of-the-mill real estate.

Marzooq Al-Rashdan, Vice Chairman and Managing Director of Abyaar, says: ‘Our new look better represents our outlook. We are not simply changing aesthetics, but rather have constructed an entire way of thinking and designing when it comes to real estate and property in the region. Our project with renowned French designer Christian Lacroix, among several others, reflects our vision to create works of art as opposed to just towers and buildings.’

Al-Rashdan says: ‘Our vision is implemented from the very early stages of a project’s inception, right up until final completion. Every step is planned and made with an artist’s personal touch and passion. We create individualistic landmarks.’

Abyaar’s boutique character and out-of-the-ordinary promise of quality and precision is best represented by their upcoming, somewhat avante garde projects, three of which will be featured next month at Cityscape Dubai. Preliminary hints suggest that all three will set new benchmarks for quality, luxury, excellence and design in real estate.

Among several design-focused features, all Abyaar properties bear a ’signature entrance’, immediately making residents and visitors aware that they are stepping into one of the developer’s boutique creations. In addition, the focus on double-volume ceilings and expansive in and outdoor living areas reinforces Abyaar’s commitment to contemporary design through three dimensional thinking and conceptualization.

Al-Rashdan adds, ‘Our aim is to continually outdo customer satisfaction, and offer design and quality conscious buyers property which surpasses their expectations in terms of luxury and excellence.’