Abyaar Real Estate Development today unveiled its new corporate identity which now bears the calligraphic elements of a signature, more accurately representing the boutique developer’s defining characteristics of commitment to passion and precision.

The new Abyaar logo embodies the company’s vision to be the developer behind the region’s ’signature’ buildings, the first of which was launched earlier this year - the VentiQuattro tower - in Dubai’s Marina, consisting of designer, ready-to-live units in association with Radisson SAS.

The logo design - a gold ‘Abyaar’ signature - reflects the developer’s unabated commitment to creating pieces of art meriting an artist’s signature, as opposed to run-of-the-mill real estate.

Marzooq Al-Rashdan, Vice Chairman and Managing Director of Abyaar, says: ‘Our new look better represents our outlook. We are not simply changing aesthetics, but rather have constructed an entire way of thinking and designing when it comes to real estate and property in the region. Our project with renowned French designer Christian Lacroix, among several others, reflects our vision to create works of art as opposed to just towers and buildings.’

Al-Rashdan says: ‘Our vision is implemented from the very early stages of a project’s inception, right up until final completion. Every step is planned and made with an artist’s personal touch and passion. We create individualistic landmarks.’

Abyaar’s boutique character and out-of-the-ordinary promise of quality and precision is best represented by their upcoming, somewhat avante garde projects, three of which will be featured next month at Cityscape Dubai. Preliminary hints suggest that all three will set new benchmarks for quality, luxury, excellence and design in real estate.

Among several design-focused features, all Abyaar properties bear a ’signature entrance’, immediately making residents and visitors aware that they are stepping into one of the developer’s boutique creations. In addition, the focus on double-volume ceilings and expansive in and outdoor living areas reinforces Abyaar’s commitment to contemporary design through three dimensional thinking and conceptualization.

Al-Rashdan adds, ‘Our aim is to continually outdo customer satisfaction, and offer design and quality conscious buyers property which surpasses their expectations in terms of luxury and excellence.’

Aramex today unveiled a new corporate image that is designed to catch up to the rapid growth of the company from a regional transportation solutions provider into a major player in the global logistics marketplace, with an updated look that marks the biggest change in the company’s visual identity to date.

Over the past decade, Aramex has become one of the Middle East’s leading brands in terms of exposure and recognition, and has long been considered one of the most respected and admired companies in the region. 

Senior executives say that the last creative stroke to the brand was more than 10 years ago, and that the new logo more accurately reflects what Aramex represents today – a highly dynamic, global company whose vitality and innovation are fuelled by the passion of its people.

“Rejuvenating the brand at this time was the logical thing for us to do. We have evolved as a company and are in a much different place than we were a decade ago - we needed a new brand position to articulate that,” said Fadi Ghandour, Founder and CEO of Aramex. 

“Our new identity is closer to how we see ourselves and truly represents Aramex – an energetic, flexible, and progressive company.” 

Following on a 26 year history of milestones, Aramex was the first company with Middle East roots to be listed on the NASDAQ, the first to issue a Corporate Sustainability Report, and aims to become the first carbon neutral company in the industry. 

Evolving from its humble beginnings, the company has transformed over the past decade to become a major global logistics player, with a market capitalization of over USD 850 million and annual revenues reaching USD$485 million in 2007. 

To complement the brand’s evolution, the company has adopted a new slogan – “delivery unlimited” – a tagline which, with its longevity and ambition, seeks to match the company’s vision. 

“Aramex will always go the extra mile to deliver – not only to our customers, but to our people, to our stakeholders, and to our communities. There is really no limit to our potential,” said Ghandour.  

Building its business on sustainable practices, the company continues to set its sights high, proving that corporations can be a force for change by playing an active role in the progress of communities.

By adopting initiatives which are helping the company reduce its environmental impact and contribute to a better future, the Aramex brand has also become synonymous with sustainability – a responsibility that the company takes to heart. 

The re-brand – which goes live today in the UAE, Saudi Arabia, Jordan, and Egypt – will be rolled out on all Aramex packages, vehicles, materials, uniforms, and facilities across the region in June, with full completion of global re-branding expected by end of year.