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Red House Marketing, the publishers of Bahrain This Month - the English language monthly magazine in Bahrain - are pleased to report the award of the publishing contract for Bahrain Air's in-flight magazine. This contract is valid for a three-year term.

Advertising spend level is predicted to plunge by around 10% worldwide this year, according to Glenn Hansen, CEO and Presiden of BPA Worldwide, who spoke at the FIPP World Magazine Marketplace event recently held in Dubai, highlighting the significance of audited media for market development.

The data accrued from being part of a circulation audit process is helping media owners in the Middle East fend off the worst effects of recession by targeting new revenue streams and brand extensions for their titles.