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According to a recent poll of key executives conducted by The National, advertising spending in the MENA region is forecasted to witness a decline of around 3.7 per cent due to the impact of the recent political unrest in the region, representing a decline in revenues of about $150m. A freeze in the key media market of Egypt will be a major factor behind the expected drop in the region's $4 billion advertising industry.

Axiom Telecom, the Middle East's leading mobile phone retailer has appointed TBWA/RAAD as its integrated communications agency. TBWA/RAAD and Ketchum Raad Middle East will provide advertising, public relations and in-store activation services to Axiom Telecom in the UAE and KSA.

TBWA\RAAD - the Middle Eastern arm of global advertising agency TBWA (Omnicom Group) - today announces the formation and integration of a MENA office for sister Omnicom Group company, Integer.