Ipsos has launched an online panel in Saudi Arabia, as part of its plan to set up several online panels in the MENA region. The next two panels are set to launch in Egypt and the United Arab Emirates this year. The panels will be run by Ipsos Interactive Services, which is led by director Nader Kobeissi. “Our ultimate goal is to build our own panels for all the markets in which Ipsos operates and thus ensure equal data quality among the different countries,” said Kobeissi.