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The International Public Relations Association (IPRA), the global network for public relations professionals, has unveiled in Abu Dhabi its newly adopted Code of Conduct. The importance of this guide to ethical practices for PR professionals worldwide was highlighted at the 2011 International Public Relations Association Gulf Chapter (IPRA-GC) Conference.

Reputation management will be in the spotlight this week as top international and local business leaders, media figures and public relations experts gather in Abu Dhabi for a two-day conference on the key trends and issues shaping communications in the Middle East.