After a four month global creative review, Philips has selected Ogilvy & Mather to become the company's global lead creative agency from January 1, 2012. Philips was impressed by Ogilvy's strong global network, in particular its strength in emerging markets; the robustness of its strategic planning process; and its fully integrated approach towards digital communications. In this capacity, Ogilvy will handle all strategic and creative marketing communications development across all Philips sectors and businesses, globally.