Advertising Agency: JWT, Dubai, UAE
Creative Director: Russel Heubach
Copywriter: Sally Amirza

Advertising Agency: JWT, Dubai, UAE
Creative Director: Russel Heubach
Copywriter: Sally Amirza

Advertising Agency: JWT, Dubai, UAE
Creative Director: Russel Heubach
Copywriter: Sally Amirza

This campaign for The Times by JWT Dubai demonstrates the significance of the details behind the headlines. You may think that you fully understand what a story is all about by just seeing an image or reading the big print, but the details are bound to change your view and could tell you something completely different. You may be mislead. This campaign advises readers to pay attention to details, and that points out that The Times delivers these details and helps decipher the hype. Also see Guantanamo Bay, Machine Gun, Cricket Ball, Copenhagen and Colonel Gaddafi.

Advertising Agency: JWT, Dubai, UAE
Creative Director: Russel Heubach
Copywriter: Sally Amirza

Advertising Agency: JWT, Dubai, UAE
Creative Director: Russel Heubach
Copywriter: Sally Amirza