This ad is part of a campaign for Mashreq Private Banking by Y&R Dubai. The ads in the campaign feature images of the words 'Reward', 'Security', 'Dreams', and 'Growth' written in numbers that look like letters. The spelling method aims to imply that the bank is indeed in line with its tagline, and indeed does see 'more than numbers'.
Advertising Agency: TEAM Y&R, Dubai, UAE
Executive Creative Director: Shahir Ahmed
Creative Director: Ryan Reed
Copywriter: Amit Kapoor
Art Director: Ryan Reed/Daniel Botezatu
Photographer: Daniel Botezatu
Advertising Agency: TEAM Y&R, Dubai, UAE
Executive Creative Director: Shahir Ahmed
Creative Director: Ryan Reed
Copywriter: Amit Kapoor
Art Director: Ryan Reed/Daniel Botezatu
Photographer: Daniel Botezatu
Advertising Agency: Team Y&R Dubai, UAE
Creative Director / Art Director: Ryan Reed
Copywriter: Chris Gotz
Illustrator: Armand Spinnoy
Photographer: Guy Neveling