Dubai Airports is inviting advertising companies to bid on the advertising rights for the upcoming Concourse 3 at Dubai International. Concourse 3, which is part of the Terminal 3 complex, will have a capacity of about 19 million passengers, and is set to boost the total capacity of the airport to 75 million. Dubai Airports did not disclose the the Dubai airports' asking price. According to Sami Raffoul, the founder and general manager of the Pan Arab Research Center, "an opportunity like this doesn't carry a price tag of less than US$5 million [Dh18.3m] to $10m".

Emirates Business 24/7 reports that despite huge expectations of online ad spend in the next few years, an expert in the UAE said the print media will remain the leader in attracting the money spent on advertising.