Sanu Raju | mediaME

Persil | Keep your clothes crisp

Wed, 2012-04-18 08:42 - By

Print, U.A.E., House, Garden & Pets, Daryl Patni, DDB Dubai, Firas Medrows, Heba Elzoaiby, Keep your clothes crisp, Persil, Sanu Raju, Shehzad Yunus, Tarek Samaan, Zahir Mirza

This 'Keep your clothes crisp' campaign by DBB Dubai is for laundry detergent brand Persil. The campaign features several images of people performing daily tasks, like a student getting ready to go to school, a woman walking through an airport, and a man conducting business. The people go through their routines, all while maintaining their 'crispy' look with paper thin garments.

Persil | Keep your clothes crisp

Wed, 2012-04-18 08:41 - By

editor

Print, U.A.E., House, Garden & Pets, Daryl Patni, DDB Dubai, Firas Medrows, Heba Elzoaiby, Keep your clothes crisp, Persil, Sanu Raju, Shehzad Yunus, Tarek Samaan, Zahir Mirza

Advertising Agency: DDB Dubai

Persil | Keep your clothes crisp

Wed, 2012-04-18 08:34 - By

editor

Print, U.A.E., House, Garden & Pets, Daryl Patni, DDB Dubai, Firas Medrows, Heba Elzoaiby, Keep your clothes crisp, Persil, Sanu Raju, Shehzad Yunus, Tarek Samaan, Zahir Mirza

Advertising Agency: DDB Dubai

China Times | Brings out the Chinese in anyone

Thu, 2011-12-22 10:57 - By

editor

Print, U.A.E., Other, Adham Obied, AdsOfTheWorld, China Times, DDB Dubai, Dinesh Gore, Lisha Mansukhani, Sanu Raju, Shehzad Yunus

This campaign features a series of print ads for the China Times restaurant which feature people of differing ethnic backgrounds with their eyes slanted. The advertisement reads “China Times Authentic Chinese Cuisine: Brings out the Chinese in anyone”. The campaign created quite a buzz across various blogs and websites worldwide due to the racial connotations involved, but many have come to recognize the humorous side of the campaign.