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Saudi creatives
CHANGE in KSA | Cover Anything but the Lingerie
Sat, 2008-05-31 09:17 - By
0
Comments
Print, Saudi Arabia, Advertising, Censorship, change lingerie, rich, Saudi Arabia, Saudi creatives, Women in media, yasser alireza
Advertising Agency: Memac Ogilvy, Jeddah, Saudi Arabia
Creative Director: Mazen Hasan
Senior Art Director: Yasser Alireza
Copywriter: Yasser Alireza & Fitna Nazer
Illustrator: Yasser Alireza
Photographer: Images provided by client
Account Management: Khaled Salha
CHANGE in KSA | Edit Anything but the Bra
Sat, 2008-05-31 09:11 - By
18
Comments
Print, Saudi Arabia, Advertising, Censorship, change lingerie, fashion, MEMAC Ogilvy, rich, Saudi Arabia, Saudi creatives, Women in media
Change is an international upscale brand providing quality lingerie, swimwear and homewear. The objective was to announce the launch of CHANGE in Jeddah, Saudi Arabia. The main focus is to utilize the concept behind censorship in Saudi Arabia to pull focus on the brand’s product line and to transform censorship into art. The ads target an upscale bilingual audience.
