Rapid TV News reports that a multi-million Euro development contract has been signed by Saudi Telecom (STC) and Alcatel-Lucent for the expansion of the former’s broadband access network in the Kingdom of Saudi Arabia. As part of the project, Alcatel-Lucent will deploy its IPsolution, the Intelligent Services Access Manager, to deliver data-rich multimedia services such as IPTV, VoIP and content-on-demand, in addition to network design, deployment, commissioning and project management support.

BPA Worldwide has appointed Noah Chancellor from Saudi Telecom and Akbar Shah from Unilever Gulf, following the appointment of Mohammed Al-Tajer, Citibank’s Head of Marketing, aiming for establishing centralized audited media in the Middle East.

Saudi Telecom and Manchester United have signed a five-year agreement uniting the two number brands in marketing campaigns and promotional activities. STC will have a presence inside the 70,000 capacity Old Trafford stadium and will be featured on the club’s website.