Mon, 2011-10-31 07:31 - By
Announcement,
Digital Media,
Media Business,
Research,
Media,
Carl Davis,
Digital Media and Marketing Association (DMMA),
Effective Measure,
Nielsen,
Ryan Harris,
Scott Julian
Effective Measure, a leading provider of digital media planning solutions in emerging markets, today announced the addition of Statistical Analyst, Ryan Harris and Account Manager, Carl Davis to Effective Measure – in response to the growin
Thu, 2009-09-10 10:09 - By
Media Business,
Media,
Dimitri Metaxas,
Effective Measure,
Netlog,
Nielsen,
Omnicom,
Scott Julian,
Tahir Khalil,
The National,
Timothy Bataille
According to The National, Effective Measure and Nielsen are battling to be the dominant online audience measurement service in the Middle East, with each company releasing a client list following Nielsen's recent entry into the Middle East. Industry leaders, such as Dimitri Metaxas, want to help resolve this situation.
Mon, 2009-09-07 09:52 - By

Effective Measure (www.effectivemeasure.com), the regions leading provider of audience measurement services and technology, today announced the expansion of its global office footprint, with the establishment of a regional headquarters in the UAE.