Scott Julian

Effective Measure expands to meet growing demand for digital insights

Mon, 2011-10-31 07:31 - By  
 
 
 
Effective Measure, a leading provider of digital media planning solutions in emerging markets, today announced the addition of Statistical Analyst, Ryan Harris and Account Manager, Carl Davis to Effective Measure – in response to the growin

Effective Measure and Nielsen competing to be dominant online audience measurement service

Thu, 2009-09-10 10:09 - By  

According to The National, Effective Measure and Nielsen are battling to be the dominant online audience measurement service in the Middle East, with each company releasing a client list following Nielsen's recent entry into the Middle East. Industry leaders, such as Dimitri Metaxas, want to help resolve this situation.


Effective Measure expands its reach with Regional Headquarters

Mon, 2009-09-07 09:52 - By  

Effective Measure (www.effectivemeasure.com), the regions leading provider of audience measurement services and technology, today announced the expansion of its global office footprint, with the establishment of a regional headquarters in the UAE.

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