Job Description

Our Client, a Leading FMCG company is looking to recruit a Senior Marketing - Manager to be based in Dubai 

Responsibilities: 

Will have thorough knowledge on brand worked incl. Positioning of that brand in competitive context 

Will have complete knowledge on the competition brands & their activities in the market place 

Will have complete understanding & first hand exposure on the marketing processes including the following: 

Understanding consumer & consumer behavior, should have thorough understanding of the Brand consumer & TG 

Understanding Brand model 

Agency handling (Advertising, Media, MR etc.) 

TVC Production, Script finalization, producer selection, PPM, shoot, Post production - at-least  4 to 5 campaigns first hand exposure 

Research basics and process mandatories- at-least 6 to 10 projects should have been handled 

Media planning incl. Reach, frequency & diff. Types of planning strategies - should have handled 2 to 4 annual media strategies  & 6 to 8 media bursts 

Media buying- exposure across  genres & channels through understanding the role of the channel in the media plan. 

Understanding of Marketing ROI and 

Celebrity handling & management 

Understanding of taxation & financial planning, including brand GC & NCs

Skills

Skills and Qualifications: 

Essential Education: MBA 

12-14 yrs in FMCG ( Candidates from personal care companies will be preferred) 

Should have sales exposure across channels esp. Modern trade & institutions 

Excellent communication and presentation skills, with pleasing personality

Education

Master in Business Administration

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