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OMD has won several Gemas Effies this year at the annual award ceremony .The Gemas Effie MENA Awards saw the regional network build on its impressive track record at the event by winning 12 awards. In 2010, it had won six and five the year before.




Henkel, one of the world's leading FMCG manufacturers with brands such as Persil, Dac, Pril, Palette and Theramed, has consolidated its media account across the whole MENA region for the first time and appointed OMD after an extensive pitch process.

More than a third of business and marketing executives are looking for arguments to operate a change in the way their company works, a spot poll of the 210 delegates at the 2010 OMD Predicts conference has shown. Another third admitted to seeking inspiration to perform better.

OMD, the media agency network, is staging its third OMD Predicts conference in Dubai, with the ambition of providing local marketers and communications specialists strategies to renew with growth.

Business 24|7 reports that advertising spend and branded content make up 20 to 30 percent of TV investments, according to Shadi Kandil, OMD’s General Manager, who recently spoke at the Media Innovations Forum.

Business 24|7 reports that digital communication consultancies are to become major employers in the media industry, as clients have grown increasing awareness of the importance of media and its impact on implementing successful marketing strategies.