Sharjah Media Corporation is set to launch two new channels that are dedicated to local culture. The “East Coast from Kalba” (Al Sharqia Min Kalba) channel, has already started its test broadcasting on Sharjah TV. According to Shaikh Sultan Bin Ahmad Al Qasimi, Chairman of Sharjah Media Corporation, the channel will air for six hours a day on Sharjah TV until the channel’s seperate infrastructure is completed.

The Telecommunication Regulatory Authority (TRA) represented by the National Computer Emergency Team (aeCERT) – a TRA initiative – signed a Memorandum of Understanding (MoU) with The Sharjah Media Corporation (SMC).

Emirates News Agency (WAM) reports that the UAE Television Audience Measurement (TAM) project, a project initiated by NMC, Abu Dhabi Media Company, Dubai Media Incorporated, Sharjah Media Corporation and Etisalat will involve the placement and use of the device ‘PeopleMeter’ in a selected number of residences across the UAE in order to collect statistics and information regarding audience viewing preferences. The objective of this project is to develop a deep and detailed understanding of UAE TV viewership to ensure that the commissioning and development of television programming and television advertising in the UAE are strategic in their design and execution.