Business 24|7 reports that Emirates airline is currently looking to increase the sponsorships stake in its overall spend to exceed 50% of corporate communications budget. Speaking at the SportAccord Convention, Boutros Boutros, Divisional Senior Vice-President of Corporate Communications at Emirates, said that the airline's spend on sponsorships has gone up by 10 per cent over the previous year. Emirates airline's current online spend accounts for a third of its total media buying.