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BT announced today that it has signed a five-year managed network-services contract with Gulf DTH, a company that owns and operates Showtime Arabia, a leading pay-TV network in the Middle-East and North Africa.
Under the terms of the agreement, BT will connect Gulf DTH operations in the United Arab Emirates (UAE), Saudi Arabia, Egypt, Jordan, and the United Kingdom using its Multi Protocol Label Switching (MPLS) network.
Migration to a single network will enable Gulf DTH to reduce its operational costs and improve productivity by adding other services that can be built upon the network. It will also provide for the pay-TV operator to join BT's Global Digital Media Platform (GMN), thus transforming the way content is delivered to channels and home users.
GMN is a managed network service based on MPLS virtual private networks that provides secure, high quality interworking connectivity for both broadcast-quality real-time video and other data applications between customers in dispersed locations.
Wael El Kabbany, Business Development Director for BT Middle-East and AfricaBT Middle-East and Africa said: "We are delighted that Showtime Arabia has chosen us as a business partner. This deal demonstrates the importance of this market to us and our ability to meet the needs of global organizations. It is a sign of BT's continued commitment to the region and the success of its partnering approach."
"This solution was chosen to optimize inter-network performance and will deliver significant benefits to both our cost base and our effectiveness in serving our customers," Steven Macdiarmid, Vice-President of Operations at Showtime Arabia commented, "BT's strong track record, deep expertise in network IT services and experience in managing complex global contracts were key factors in making this investment decision."

Rapid TV News reports that MTV Networks has unveiled plans on October 15 for an Arabic version of Nickelodeon in cooperation with Arab Media Group. The bad news for Showtime is that it will be free-to-air.
Showtime’s existing relationship with MTV Networks is to show Nickelodeon and MTV in their English-language forms with Arabic subtitles.
MTV says the new free-to-air version will launch to a potential audience of some 190m viewers. A website will be launched at the same time.
Arab Media Group is the largest media group in the UAE, with approximately 1,500 employees. It is the UAE’s largest radio operator, with eight radio stations under Arabian Radio Network. AMG’s other business ventures include Awraq Publishing, a publishing house with three daily newspapers under its umbrella; Arabian Television Network; Masar Printing; Done Events, which manages events from entertainment to weddings; and outdoor advertising division Shoof Outdoor.

Showtime Arabia is mounting a major effort to win new subscribers in the Middle East, using English Premiership soccer.
Dubai-based Showtime spent a fortune to secure exclusive English Premier League soccer for its subscribers, and the marketing build-up has begun. Showtime will air every one of the 380 games kicking off August 11. Showtime has gone the extra mile, investing in new local studio facilities, local hosting (in English and Arabic) and has secured some top-line talent to host the pre-match coverage, and actual match commentary.
Showtime is dedicating up to three live channels (Showsports 1, 2 and 3) and Showsports Extra to manage up to four live games simultaneously. There are occasions when six games are being played at the same time, and the soccer games will pre-empt some programming on other channels.
Read more at Rapid TV News
Showtime Arabia announced recently that it is making significant investments to ensure its exclusive coverage of the English Premier League is the best ever seen in the region.
Two studios and supporting control rooms that are currently being built are state of the art and together with a line-up of football commentary legends will provide game by game coverage, preview and review shows, live sports reporting, expert analysis, celebrity and football pundit guests that guarantee unique coverage of the world's best league.
Ali Alawieh, who brought the 2006 World Cup coverage to viewers across the Middle East, has been announced as the main presenter to head up an expert panel of co-hosts in Showtime's Arabic commentary studio.
Ali has been presenting live programmes for over 15 years and is proud to be the youngest sports presenter in the Middle East aged just 17.
'I am passionate about being part of the innovative plans Showtime has for the English Premier League and along with the top names we will bring into the studio, we will set new standards of sports broadcasting in the region giving viewers what they want - the best package of English Premier League games ever to be shown on screen!'.
Joining Ali is Khaled El Ghool who has more than 20 years of TV experience, commentating on six World Cups and over 700 English Premier League games. An institution in the Arab world, Khaled has also covered three Olympic Games and many other major sporting events.
Perhaps the most knowledgeable man in the Middle East when it comes to European Football, Ali Fawz completes the core Arabic commentary team kicking off the 2007 season in August. Ali became an overnight sensation at the 2006 World Cup, partly because of his ability to provide brilliant facts and witty insights on almost any given football related subject - he keeps a database of thousands and thousands of facts which he updates every week -and partly because of his natural flair for amazing and amusing TV viewers.
To complete the Arabic-speaking team, several ex-players and coaches will take on the roles of studio analysts and an additional three Arabic commentators are yet to be announced.
Head of Sport Production Charles Balchin commented, 'Big games, big names - that's Showtime's philosophy as we prepare to exclusively air the English Premier League for the next three years. There is an unbelievable amount of effort going into this with the aim of giving Showtime subscribers the best experience possible. Alongside the highest quality of live commentary and analysis we have announced, viewers can further enhance their viewing experience through the technology of Showtime's SHOWBOX, a digital video recorder, through which viewers will be able to stop and rewind the action during live play - meaning they can't miss a thing!'
With new names to be announced over the coming weeks, including an impressive English commentary line-up, the excitement will build to fever pitch as the August 11th kick-off day approaches.

Apart from the big news that Showtime Arabia has won the rights to the English Premier League, there will be sweeping changes in the look of the station and its channels are to be renamed, as of 1 April.
The new channels will be branded Showcinema, Showmovies, Showsports and Showseries.
The three new Showsports channels replace the previous Sportsnet channels, and should provide Showtime with a leap in subscribers just before the next football season starts in August.
Showtime Arabia has been promoting it's new look, through teaser promos for the past couple of weeks., as the network continues to gain marketshare in spite of the free-to-air challenge of MBC Group channels which follow a similar formula in Western entertainment programming.
ART, losers of the Premier League rights, are yet to announce any major shift in strategy to cope with the potential fall-out next season.
Without a doubt, there will be plenty of football-associated sponsors, like Snickers and Pepsi who will move to Showtime.