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SiteCensus
Wassim Mneimneh: Publishers adoption of third party measurement systems is still the biggest challenge
Tue, 2012-01-03 10:07 - By
Digital Media, Interview & Opinion, Media Business, Research, Advertising, Consulting & Research, Media, Buzz Metrics, Buzz Metrics Exchange, Facebook, mediaME, mediaME Forum, Nielsen Online, SiteCensus, Wassim Mneimneh
mediaME spoke to Wassim Mneimneh at the mediaME Forum. He is the Senior Online Manager at Nielsen Online. Wassim shares with us his views regarding the importance of third party measurement systems, currently available monitoring technologies, the utilization of these analytical tools in the Middle East and more.
Real Opinions signs agreement with Nielsen to provide online intelligence capabilities
Wed, 2010-09-22 16:51 - By
Media Business, Media, Campaign Analysis, Dan Healy, Diego Semprun, Market Intelligence, Nielsen, Real Opinions, SiteCensus
The Dubai based market research consultancy Real Opinions has signed a reseller agreement with The Nielsen Company (Nielsen) to offer a wide range of online solutions in the Middle East including SiteCensus, Market Intelligence and Campaign Analysis.
Nielsen to launch television metering service in Dubai
Mon, 2009-03-09 23:55 - By
Emirates Business 24/7 Nielsen is embarking on a worldwide campaign to measure the reach and efficacy of different media that becomes a necessity in times of economic recession that the world is facing today. Nielsen Dubai will actively pursue these measures, utilizing Internet research and TV metering.
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