Advertising Agency: JWT, Dubai
Executive Creative Directors: Russell Heubach, Chafic Haddad

In a week of more than one qualified contendor, this ad campaign by JWT from Dubai takes the prize because of its clever concept and beautiful animations. Kudos for the agency for taking the time to create customized cartoons; a rarity in the a world of standardized shatterstock material. The ad for Reach Toothpaste effectively delivers the message that with Reach, no food will find home in your mouth. The other homeless morsels to look for are pineapple and the ever so lovable chicken. 

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Senior Art Director: SM Ziyad

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Senior Art Director: SM Ziyad

This week’s campaign has just enough creativity to earn it the exclusive status of being a featured campaign. Brought to you by JWT, these clever depictions of eyes resting send the subtle messages that with Virgin Megastore’s quality audio products, one can relax their eyes. The other soothing activities that the eyes are performing star gazing and picnicking in the forest.  

Ad Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Director:SM Ziyad, Tarek Samaan

Ad Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Director:SM Ziyad, Tarek Samaan

Advertising Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Copywriter: Ash Chagla
Art Director: Nizar Swailem / SM Ziyad
Photographer: Tejal Patni
Illustrator: Nabil Kamara

Executive Creative Director: Chafic Haddad
Copywriter: Nrusingha Choudhary
Art Director: SM Ziyad
Photographer: Tejal Patni
Illustrator: Nabil Kamara