According to a recently sanctioned survey by the UAE based multilingual social network, dudu.com, B2B interactions on Social Networking sites in the GCC are set to increase in 2013. An Increasing number of internet users are utilising Social Media to interact with and reach out to brands.
According to an analysis of 600 US-based B2B SMB websites conducted by Optify, Facebook is for traffic, and Twitter is for leads. The study, which evaluated over 62 million site visits, 215 million page views and 350,000 leads in 2012, found that visitors coming from Facebook made up 54% of all social media-sourced site visits, and those from Twitter just 32%. Nevertheless, Twitter accounted for 82% of all social media-originated leads, while Facebook accounted for 9% of leads.
At the Mobile World Congress, MasterCard, in partnership with Prime Research, today released the first global Mobile Payments Social Media Study tracking 85,000 related social media comments across Twitter, Facebook, Online Blogs and Forums from around the world. The study shows a high volume of conversation and consumer interest in adopting mobile payments but cites security, customer support and confusion over the array of options available today as barriers to entry.
Twitter pioneer Dom Sagolla has praised the support provided by Abu Dhabi to the media industry. The digital expert and entrepreneur noted the Emirate's commitment to keep pace with the latest technologies in the social media landscape in particular.
A new Edelman study showed that search engines are a more trusted source than traditional media. The study found that respondents believe that search engines are less of 'an interpreter of events', and more of a 'presenter of events'. However, the study revealed that social media, a proxy for word-of-mouth, is low on the list of trusted sources.
SocialEyez has put together an infogrpahic entitled 'Monthly Highlights of Social Media 2012' that highlights the top three discussed subjects on all social media platforms in the MENA region for each month of 2012. The data was collected from 17 countries from across the MENA region, and top subjects were determined based on volume of discussion. The top 36 topics were extracted from monitoring the top ten trending subjects in the Arab world on a day to day basis throughout the Sunday-Thursday working week in the region.
SocialEyez has put together an infogrpahic that highlights the top three discussed subjects on all social media platforms for each month of 2012. Top subjects were determined based on volume of discussion. the data was collected from 17 countries from across the MENA region.
The Social Clinic teamed up with The Loft, a local Saudi creative hub, to design & develop “The State of Social Media in Saudi Arabia 2012″ infographic. Their three objectives were to:
1. Share the latest statistics of social media use in KSA
2. Tap into never before shared information
3. Present the findings in a way to showcase the phenomenal growth rate of social media in Saudi Arabia
The Social Clinic and The Loft found that with over 6 million active Facebook users, Saudi Arabia has the highest Facebook user rate in the GCC region, and wi
Memac Ogilvy PR, the region's leaders in the field of communications, shined at Middle East PR Association (MEPRA) awards ceremony scooping the 'Best Use of Social Media' award in the Middle East for its work on Qatar Coral's #Ramadangram campaign.
According to new projections from J.P. Morgan, online advertising will pass a symbolic milestone this year, becoming one out of every four dollars spent by U.S. advertisers. According to analysts, the growth is being fueled by advertisers shifting budgets from analogue media to follow consumer time spent with digital media, especially Internet-connected mobile devices, as well as the continuing momentum of social media platforms like Facebook. “We are projecting Internet advertising in the U.S. to grow to $43.5 billion in 2013.”