The GCC region is gearing up for a seismic shift in the way governments utilize social media, as prominent representatives assemble for the GCC Government Social Media Summit. From 17 - 19 September, social media for the government get the focus when over 200 high-powered delegates representing GCC / MENA region, Commonwealth countries and beyond come together at the Dubai's DIFC Ritz-Carlton.
A recent survey of 15,000 women has affirmed the largely positive role social media plays in their lives. The study by Women's Marketing Inc. and SheSpeaks found that 30% of women said social media has made them more social offline. Meanwhile, only 8 said that they were overwhelmed by this. However, the majority( 48%), said it is a little of both. The women tend to feel both delightfully in touch and a little overstimulated at times.
According to a survey conducted by the Dubai Press Club (DPC), people living in the Arab world rely heavily on social media for information. The survey revealed that people want more news about issues that directly affect them in their communities, and less information about sports, politics and media transparency. The poll also found that while 55% of the respondents thought the quality of journalism has improved over the last two years, 24% of the respondents feel little has changed.
According to Bayt.com's latest report entitled "Corporate Usage of Social Media in the Middle East", social media is not being used effectively by companies in the Middle East. The site conducted a poll about social media use in the region, and found that the majority of respondents (46.8%) believe that social media strategy has not been implemented properly. The poll also revealed that eight out of every ten respondents (81.6%) claim that the potential for social media to damage a company's reputation is one of the biggest challenges to overcome.
Social media is dramatically changing the way viewers are watching and talking about their favorite programs. According to a poll by Horowitz Associates,19% of viewers begin watching a show after reading about it on a social network or blog. The poll also revealed that viewers head online to get additional information about shows and content, as 23% of those polled said they had visited a website or used an app that provided more content about a show. Meanwhile, 39% of the respondents had used the internet to search for more information about something they saw on television.
Lions Gate Entertainment Corp. Chief Executive Jon Feltheimer has said that movie studios will likely buy fewer TV ads in the future, and look more to online promotion. During the Milken Institute Global Conference in Los Angeles, Feltheimer said that "companies that are conglomerates, with large broadcast networks or a bouquet of cable channels are going to have to adapt. And it will be disruptive."
Major General Khamis Matar Al Mazeina, Deputy Chief of Dubai Police, has said that the police will not monitor social networking websites, as this would be a violation of personal freedom. According to Al Mazeina, the UAE respects personal liberties and privacy, and no social networking accounts will be monitored unless there is a specific complaint. “We respect personal liberty and only step in when there is a complaint or a crime calling for our intervention, but we are not a control authority," said Al Mazeina.