Ad Age Digital reports that Publicis Group will be launching the new CRM365, a division that will license software to clients for managing consumer relationships in social media and mobile, piping various data sources to react to consumers with tailored messages on whatever mobile device or social network they're on.

According to AFP around 200 Arabian bloggers involved in cyber activism will be gathering in Tunis to discuss the role of social networking and the internet in terms of political change and transition following the ‘Arab Spring’. The meeting is the third of its kind in the Arab world, following gatherings in Beirut in 2008 and 2009.

A comprehensive social media report on what works and doesn’t on Facebook, produced by Buddy Media, has shown that the keyword ‘dollars off’ in a retail offer provides the highest user engagement, where keywords such as, ‘save’, ‘deal’, %off’ and ‘bargain’ have lower than average rates, and even 30% lower in the case of the keyword ‘sale’.

Online marketers often waste too much time on strategies or tactics that have no significant impact. Marketers often use ineffective social media tactics that do not work and should be aware of the mistakes to avoid. There are seven ineffective time-consuming social media tactics.