Sony expects a 15% to 20% growth in its $180 million content creation business in the MENA region due to regional demand for cheaper motion picture equipment."Within our content creation business, we see growth in this region, on average over the last three or four years, of about 15 per cent per year," said Rob Sherman, the managing director for Sony Professional Solutions in the Middle East and Africa. "Next year, we see a lot of good projects coming in the content creation area. And we want to grow that."

Business 24|7 reports that industry professionals have been witnessing a boost in media production houses as well as technology and equipment suppliers in the region. Power of Images 2009, which took place in the UAE, covered end-to-end solutions such as HD studios and Outside Broadcast (OB) vehicle HD systems.