Under the patronage of His Highness Sheikh Hamdan Bin Zayed Al Nahyan, Deputy Prime Minister of the United Arab Emirates, Sorouh Real Estate P.J.S.C announced today that it had succeeded in reaching its target of raising US$ 1 million through its world record-breaking Sorouh Faces campaign, as it unveiled a poster made up of one million pictures.

The poster, which will replace the current world record-holding poster on the final approaches into Dubai International Airport, will cover an area of 20,000m2.  Images were submitted through a dedicated website and via promotions teams who went to schools, universities and some of Sorouh’s major events and exhibitions throughout the Emirates – and for each image submitted, the company committed US$1 to charity.

At today’s launch, Sorouh, the leading Abu Dhabi-based real estate company handed over a US1$ million cheque to the UAE Red Crescent for a new charitable fund.  This new fund, which will be managed by UAE Red Crescent, will help to improve housing conditions of underprivileged residents in the Northern Emirates.

Masood Al Awar, Chief Sales and Marketing Officer of Sorouh, said:

“We are delighted that our milestone target of one million faces has been reached and it is wonderful that Sorouh’s US$1 million donation will help to improve the housing conditions of underprivileged people in the Northern Emirates.

“The “Sorouh Faces” initiative is just one of many areas in which Sorouh seeks to act as a socially responsible corporation. We are proud of our business ethics and are committed to giving something back to the UAE residents. Housing is one of our main areas of activity and we are proud that Sorouh has become a founding donor to this valuable corporate social responsibility program.

“Intrinsic to our corporate culture is our commitment to social investment and today’s US$1 million donation underlines our drive to improve poor quality housing in the UAE.”

Mr Mohammed Al Zaroni, General Manager, UAE Red Crescent, Dubai Branch, said:

“The fantastic results of the “Sorouh Faces” campaign underline Sorouh’s dedication to investing in the community in which they work. We value our partnership with Sorouh and we are very grateful for this generous US$1 million donation. This new fund will provide a valuable resource for disadvantaged people in the Northern Emirates and it will help the UAE Red Crescent to continue its valuable work in the UAE.”