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Advertising Agency: Memac Ogilvy, Riyadh

A new home-cinema service is making its way to Saudi Arabia. The Saudi Telecom Company's (STC) is expected to launch a movie service via their IPTV service that will feature the latest of Hollywood films. According to a company representative, STC has "confirmed all the Hollywood studios. They're bringing on board the best of Hollywood entertainment, from Warner, Disney, Sony and Paramount. There's one more to go, which is Universal. But all the others are signed up". The new service is expected to quadruple IPTV subscriptions in Saudi Arabia.

International corporate and financial communications consultancy Capital MSL (Capital) announced the expansion of its presence in the Middle East with the launch of the company's new office in Abu Dhabi. Capital's new office will complement and strengthen the company's successful Middle East operation.

Saudi Telecom Co has signed a partnership agreement with Google Saudi Arabia to provide the STC's Interactive Television (Invision) customers with access to YouTube, Saudi Gazette has reported.

mediaME speaks to Amy Morgan, the co-founder and Managing Partner and Director of Strategy at Unisono, a leading marketing communications agency from Bahrain. Amy sheds light on the nature of the Bahraini market, its growth the levels of creativity, future trends and much more.

Al Arabiya news channel hosted a panel which focused on the future of media and telecommunications. Leading telecom addressed the pressing concerns of the industry at a roundtable moderated by Nadine Hany, senior business news presenter at Al Arabiya.

Rapid TV News reports that a multi-million Euro development contract has been signed by Saudi Telecom (STC) and Alcatel-Lucent for the expansion of the former’s broadband access network in the Kingdom of Saudi Arabia. As part of the project, Alcatel-Lucent will deploy its IPsolution, the Intelligent Services Access Manager, to deliver data-rich multimedia services such as IPTV, VoIP and content-on-demand, in addition to network design, deployment, commissioning and project management support.