|
|


To further enhance and complement the creative advertising and communications awards of the 4th Dubai International Advertising Festival, a new Design category will be added in 2011, chaired by the distinguished designer Rodney Fitch CBE, founder of Fitch and Professor of Retail Design at TUDelft University, Holland. The Design category will honour the creative and innovative use of design for brand and product communication and development.

Dubai Media City partners with Dubai Lynx, distributing 125 student registrations to entrants of the Ibda’a awards. This opportunity allows students to benefit from the various festival activities including seminars, screenings, exhibitions and workshops among top industry professionals. This initiative is intended to support and encourage the next generation of creative talent. Winning work from Ibda’a Student Awards will be showcased at the Dubai Lynx Festival.