The Cannes Lions International Festival of Creativity will introduce a brand new academy at the 2012 Festival, taking place from 17-23 June in Cannes, France.

Cannes Lions are delighted to announce the addition of a Young Lions Design Competition to the 2012 International Festival of Creativity, taking place from 17-23 June.The new competition will see teams of two briefed to work on a special project on behalf of the client, either a charity or non-profit organisation. Given just 24 hours, teams will be required to deliver a brand identity for the project which may be fictional or real depending on the appointed client. Within the allotted time competitors must produce a logo/brand identity, a 150-word description of how the brand identity fits the brief and a 150-word description of how the brand would evolve.