Ignite Fitness and Wellness, a Dubai based fitness company with historical ties to physical advantage, has announced its partnership with H2O New Media, Middle East based social media company, to deliver the UAE's first dedicated fitness & wellness online community.

H2O New Media, the social media company based in Dubai, today announced its partnership with Ooyala Inc., a leading provider of end-to-end video platform applications and services based in the USA. H2O New Media will sell Ooyala's leading video platform, Backlot, and delivery services.