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Maktoob.com, the pan-Arab Web portal based in Dubai and Amman, has become the biggest portal in the region to apply for a web traffic audit by BPA Worldwide, the global auditor of media.


Stuart Wilkinson is the Managing Director of BPA Worldwide for Europe, the Middle East and Africa. BPA Worldwide is the only global auditor of media. mediaME talked to Stuart about BPA achievements and the level of awarness in the region.

BPA Worldwide, the global auditor of media, has reported the number of print titles to be audited in the Middle East has surpassed the 100 barrier for the first time, with the drive towards accountability extending out from Dubai and reaching all areas of the region.