According to a new survey commissioned by the Newspaper Association of America, consumers who read digital newspaper content respond to digital advertising well. The survey revealed that newspapers have a wide digital reach, with 60% of respondents saying they looked at an online version from a laptop or desktop in the last week, while 26% said they looked at an online version using a smartphone, and 12% looked at an online version using a tablet.

According to a survey by Informa Telecoms & Media, about 75% of advertising executives agree that "advertisers will pay more to advertise around online video with guaranteed quality of service", and about 75% of those executives agree that "the open Internet will be adequate to support commercial online video services." The survey also revealed that 78% of "consumers will pay more for online video with guaranteed quality of service". 

According to a recent Forrester survey, 59% of business executives believe businesses that do not routinely leverage social media will not survive. The survey found that 71% of the executives said companies taking social media seriously gain a competitive business advantage, and found that 41% of the executives' firms are already using social media to market products, manage staff, and optimize operations. Furthermore the survey revealed that 40% of the executives surveyed plan to start employing social media as a marketing and operations tool.