In a week of more than one qualified contendor, this ad campaign by JWT from Dubai takes the prize because of its clever concept and beautiful animations. Kudos for the agency for taking the time to create customized cartoons; a rarity in the a world of standardized shatterstock material. The ad for Reach Toothpaste effectively delivers the message that with Reach, no food will find home in your mouth. The other homeless morsels to look for are pineapple and the ever so lovable chicken. 

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Senior Art Director: SM Ziyad

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Senior Art Director: SM Ziyad