New research from Viacom indicates that tablets are the primary alternative to watching full-length TV shows when traditional TV is not available. According to a Viacom survey, tablets comprised a 15% share of viewing full-length TV episodes after traditional TV. Overall, 62% of people use their tablets daily, and spend 2.4 hours per day on their devices. Meanwhile, 85% of tablet users use their device for personal reasons rather than business.

According to a new study by Nielsen, 24% of tablet owners and 11% of smartphone owners have clicked an ad they were viewing on their devices to learn more about the product or promotion. The study entitled “State of the Media: U.S. Digital Consumer Report” also found that 23% of tablet owners and 20% of smartphone owners made purchases via their devices.

According to a new study by Chadwick Martin Bailey, the TV industry is about to experience a 'radical shift'. The study found that nearly 63% of consumers who watch TV or video on a tablet did so even when there was a TV with the very same content available. Furthermore, 54% of all consumers have tried alternatives to pay-TV such as Netflix, Apple TV, or even network websites.

According to a report by Morgan Stanley, printing is on the decline in the enterprise sector as the use of tablets becomes widespread. According to new findings, tablets have caused a 16% decline in printing at companies where tablets are in use. Furthermore, there has been a 9% reduction in demand for paper since the iPad was introduced in the spring of 2010.

According to Apple CEO Tim Cook, Tablets will outsell desktop and laptop PCs within a few years. Speaking at a Goldman Sachs technology conference, Cook said that the growth of tablets "will be good for the PC industry, because there will be this strong competitor and tablets will innovate like crazy and customers will decide which to buy. There will be a strong PC industry but tablets will be stronger in units". 

According to the latest research from GfK MRI’s iPanel, a new survey group composed exclusively of tablet and e-reader owners, more than half of both male and female tablet owners are interested in reading digital magazines. According to the research, the proportion is higher among males, with 77% of male tablet owners saying they want to read digital magazines on their device, compared to 68% of female tablet owners.

Quarterly figures from Marin Software indicate that mobiles and tablets accounted for 10 % of all search ad clicks in the U.S. in fourth quarter of 2011. This translates in to double the amount of clicks seen in the third quarter. Mobile phones and tablets continue to increase and outdo search ads on PCs in terms of growth, although they still represent only a fraction of impressions and investment.

According to the latest tablet tracking report from Futuresource Consulting, 15.5 million tablets were shipped in the third quarter of 2011. This marks an 11 million unit year-over-year increase. The report shows that the US leads the way in tablet adoption, accounting for 46% of global ownership. Europe is experiencing slower sales, recording 4.2 million shipments in the third quarter, compared to 7.1 million in the US. However, the market still experienced a 300% year-over-year growth.

According to the Ooyala Videomind video index report, tablet users watch more video content per play than those who are vieweing the content on desktops. According to the study, tablet users averaged nearly 30% more viewing time per play.