This campaign by Leo Burnett in Saudi Arabia demonstrates the intense heat and spiciness of Kudo’s Spicy Burger through night vision. You can absolutely tell there’s a flaming taste inside that bag! Also see Bench and Car.
Advertising Agency: Targets Leo Burnett, Riyadh, Saudi Arabia
Creative Director: Michel Sarkis
Copywriter: Mohammed Abuabdou
Art Director: Patrick Honein
Illustrator: Anil Paleykar