This campaign by TBWA Egypt for the White Angel Foundation presents the understated issue of child labour in Egypt. “2.7 million children in Egypt don’t have a childhood” calls for immediate action and involvement in this regard. Also see Child 1, Child 2 and Child 3.

Advertising Agency: TBWA, Egypt
Chief Creative Officer: Arindam Sengupta

Advertising Agency: TBWA, Egypt
Chief Creative Officer: Arindam Sengupta

Advertising Agency: TBWA, Egypt
Chief Creative Officer: Arindam Sengupta

Advertising Agency: TBWA, Egypt
Creative Director: Arindam Sengupta
Art Directors: Abhiroopa Mathur, Ehab Wahib
Copywriter: Nabila Radwan
Brand team: Tamer Salah, Ahmed Abdel Kader