TBWA\Raad | mediaME

MENA Cristal Winners revealed

Wed, 2010-02-10 19:13 - By

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Announcement, Advertising, Expression, Horizon Draftcb, Impact BBDO, JWT, Leo Burnett, MENA Cristal, TBWA\Raad

The 5th edition of the MENA Cristal Festival has concluded with the announcement of its Cristal Winners in the ten Cristal categories. Agency ranking positioned JWT Dubai in first place, followed by Leo Burnett Beirut, JWT Beirut, Leo Burnett Cairo and Leo Burnet Dubai respectively. Among the remaining top ten agencies were Expression, TBWA\RAAD Dubai, Impact BBDO Group and Horizon Draftcb.

Global advertising guru highlights the importance of the Lebanese market with second visit to Beirut

Sat, 2009-12-05 21:35 - By

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Advertising Business, Advertising, Jean-Marie Dru, Reda Raad, TBWA\ Worldwide, TBWA\Raad, TBWA\RIZK

The growing importance of the Lebanese advertising market was highlighted recently with the second visit to TBWA\RIZK of Mr. Jean-Marie Dru, Chairman of global advertising network TBWA\ Worldwide.Mr. Dru is renowned for being the father of the unique TBWA\ 'Disruption' philosophy which ensures breakthrough advertising creative by identifying advertising conventions and then breaking them.

During his recent visit, Mr. Dru was introduced to the various departments of TBWA\RIZK and conducted a review of the creative work done by the agency. He was particularly impressed by the agency's expansion in the emerging markets of the region.

Mr. Dru took time to define his 'Disruption' philosophy and stated it is both a mind-set and a methodology that TBWA uses every day in developing ideas that help its clients find a completely original way of presenting a brand to the world.

During his visit Mr. Dru was accompanied by Ramzi Raad, Chairman and CEO of the TBWA\RAAD Middle East and North Africa Network and Reda Raad, Group Managing Director.

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Middle East winners at Cannes Lions Advertising Festival 2009

Thu, 2009-06-25 07:37 - By

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Events, Media, Cannes Lions Advertising Festival 2009, Impact Plus, Landor Associates, Leo Burnett Beirut, Starcom Mediavest, TBWA\Raad, Y&R Dubai

The Cannes Lions International Advertising Festival is now in its 56th year, and mediaME is attending this event, alongside several Middle Eastern advertising agencies who have entered their work into the competition to win a Cannes Lions.

So far, several Middle Eastern agencies have picked up awards at Cannes, and here is a list:

PR:
Gold: LEO BURNETT BEIRUT, “Khede Kasra” Campaign

Media:
Silver: IMPACT PLUS (BBDO), Dubai, Breast Cancer Self Examination
Bronze: STARCOM MEDIAVEST GROUP DUBAI, Falling in Love Again (Mars)

Press:
Silver: Y&R DUBAI, Land Rover Campaign
Bronze Campaign: TBWA\RAAD, Dubai, Hansaplast Campaign
Bronze Campaign: Y&R DUBAI, Harvey Nichols Campaign

Design:
Bronze: LANDOR ASSOCIATES, Dubai: Aswaaq Supermarkets brand identity

One more ceremony remains, on Saturday June, 27 with "Film, Titanium and Integrated" Lions Awards to be revealed. Perhaps, there can be more winners from the region.