FedEx Express has appointed TBWA\Raad\PR, an exclusive affiliate of Ketchum in the Middle East, as their public relations and communications agency for the region.

Under the agreement, TBWA\RAAD\PR will handle communications and marketing events in addition to issues and crisis management.

“During the pitch, TBWA\RAAD\PR demonstrated that they understood our industry and where we are heading in the Middle East. We are confident that our new agency will give us excellent support in our future communication activities,” said Hamdi Osman, FedEx Vice President for the Middle East, Indian Sub-Continent and Africa

“Through our exclusive affiliation with Ketchum, one of the world’s leading public relations agencies, and our regional network of experts, we are very keen to work with FedEx on building their communication activities in the region,” said Ramzi Raad, CEO, TBWA\Raad.
Hania Tabet, Head of TBWA\Raad’s PR operation, said: “With our experience and in-depth knowledge of the transportation and aviation industry which we gained from handling clients like Airbus, we are committed to ensure that FedEx’s distinctive high profile and premium services are strongly communicated within the business to business and business to consumer industries.”

FedEx, which offers reliable transportation solutions in more than 220 countries, began its operations in the Middle East in 1989 when its regional headquarters and gateway facility were established in Dubai. The office is currently serving 81 countries in the Middle East, Indian Subcontinent and Africa.

Contact:

Feda Kassem
TBWA\RAAD
Phone: (9714) 2226667
Fax: (9714) 2226566
E-mail: feda@tbwaraad.com