For the first time in the Arab world, the Middle East's only business entertainment magazine, Variety Arabia, announces a distinguished international speaker line-up for the Variety Arabia Film Summit 2012, to be held from 18-19 April, at the Al Badia Golf & Country Club in Festival City.

Beyond ambition, persistence and talent, it is the ability to make films that will appeal to a general audience and holds the key to success, according to Norman B. Schwartz, Instructor, New York Film Academy.