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Advertising Agency : Strategies, Cairo, Egypt
Agency website: http://www.strategies.com.eg
Art Director: Bassem Sabry
Production House: Caviar Group

If you live in the UAE, there's no escaping the massive du campaign now running through multiple media outlets. For the most part, it has been well received, but you may be wondering what it's all about; and what's the idea of that water effect rippling throughout?
Apparently, the campaign focuses on water as an analogy to express the telecom’s brand attributes.