|
|
|
Terrestrial TV
Analysis of terrestrial TV rates in the region
Sat, 2007-07-21 22:30 - By
1
Comments
Research by Arab Advisors Group has found that the Gulf region boasts the highest terrestrial TV advertising rates compared to the Levant and North Africa regions. Looking at the peak rates of each region, the Gulf and the Levant come very close, though.
The peak terrestrial TV ad rate in the Gulf falls between 21:00 and 22:00 and is offered to advertisers at an average of US$ 1536. This is close to the Levant’s peak rate between 20:00 and 21:00 offered at US$ 1533.
The regional average terrestrial TV advertising rate represents the mean for a 30 second commercial spot for the eight countries discussed in the report. The peak regional average terrestrial TV advertising rate falls between 20:00 and 21:00 and stands at US$ 1339.
The types of programs usually broadcast in the evening range from first run popular series and movies to the daily comprehensive news coverage. In addition, live shows such as talk shows and contest shows broadcast during the evening period. All rates used in the Arab Advisors’ analysis correspond to a 30 second commercial spot on a Tuesday since this is a work day for all countries in a region where weekend times differ.
These findings are part of a report of a report entitled “Terrestrial TV Advertising Rates in the Arab World 2007”, released by the Arab Advisors Group this month, which has 55 detailed exhibits and provides detailed analysis of the terrestrial TV advertising rates in Jordan, Lebanon, Syria, Egypt, Tunisia, Kuwait, Saudi Arabia and UAE.
93.9% of Saudi Arabia households have Satellite, but 48.4% still tune into terrestrial TV
Tue, 2007-02-06 12:43 - By
0
Comments
A new survey by Arab Advisors Group reveals that terrestrial TV still has a good base in Saudi Arabia with 48.4% of households stating that they tune into it. Still, this percentage is quite low when compared to the 93.9% who own a satellite dish. Moreover, 73.7% of people in Saudi Arabia also listen to Radio Programs, with over half of them tuning to Radio on a daily basis.
The survey involved face to face interviews with 674 respondents from different households in the Western district (Makkah, Jeddah, Madinah), Riyadh City, Dammam and Dharan, selected randomly in a manner proportionate to the estimated population size of the different areas.
Respondents were 15 years old and above. The survey included 130 detailed questions.
The survey revealed that the audience of news programs spans all age groups particularly in older age groups. A larger percentage of the younger generation watch games and contest shows, as well as fashion and music show. Additionally, while respondents of higher education levels mostly tune into political shows, high school and university levels students mostly tune into sports, health and fitness programs.
This is part of a new report, “Saudi Arabia Media Survey 2007” released by the Arab Advisors Group on January 20, 2007.
"Satellite dishes are widespread amongst cellular users households in Saudi Arabia with 93.9% of respondents stating that their household owns a satellite dish. This percentage indicates that a substantial amount of people in Saudi Arabia tune into FTA satellite channels when watching television.” Ms. Lina Juma, Arab Advisors Senior Research Analyst, wrote in the report. “Equally important is the high share of households that have Pay TV. Some 30% of the urban households surveyed indicated that they have Pay TV services”.
