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Research by Arab Advisors Group has found that the Gulf region boasts the highest terrestrial TV advertising rates compared to the Levant and North Africa regions. Looking at the peak rates of each region, the Gulf and the Levant come very close, though.

A new survey by Arab Advisors Group reveals that terrestrial TV still has a good base in Saudi Arabia with 48.4% of households stating that they tune into it. Still, this percentage is quite low when compared to the 93.9% who own a satellite dish.