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This is a call which must be heard. Why don't more advertising agencies from the region participate in the Cannes Advertising Lions 2007 advertising awards?
Some agencies from Dubai and Lebanon have won awards in the past, and several pieces of work seen last year in various media are worth entering. So, why not more?

This impressive advertisement, by The Classic Partnership in Dubai, was published in Campaign Middle East to promote the festival.
So, here's a call from us at mediaME to all advertising agencies: "Save the Lions from extinction in the Middle East"!
Thanks to John Mani from The Classic Partnership for sending in this advertisement.