thenational | mediaME

Telecom companies highest advertising spenders in Ramadan, make up four of top five advertisers

Thu, 2011-08-04 08:26 - By

Advertising News, Advertising, Telecom, Chevrolet, Etisalat Egypt, General Motors, Mobinil, Pan Arab Research Center, PARC, RAMADAN, Sami Raffoul, Telecommunications, thenational, ZAIN

According to the Pan Arab Research Center (PARC), telecom companies make up four of the five top-spending advertisers during the holy month of Ramadan. Etisalat Egypt, Zain, Mobinil and Mobily spent almost US$200 million (Dh734.5m) during Ramadan last year. PARC figures do not take into account discounted or free advertising, but provide a benchmark for this year's Ramadan spending.

FNC roadshow campaign brings attention to social media

Thu, 2011-07-21 07:50 - By

editor

Events, Media Business, Media, Public interest, Dr Mohammad Butti Al Shamsi, FNC roadshow, National Election Committee, Shamsa Al Falasi, Sisters Maryam, social media, thenational

This year's FNC election in Dubai has questioned organisers the rules governing use of social media in campaigning. People eligible to vote turned out at an FNC information session in Dubai to pose questions to members of the National Election Committee (NEC).

Zakat Fund launches media campaign for Ramadan

Wed, 2011-07-20 08:26 - By

editor

Media Business, Media, Public interest, Abdullah bin Aqeeda Al Muhairy, Abu Dhabi, advertisements, fundraising, media, Newspaper, Radio, RAMADAN, Television, thenational, Zakat Fund

The eighth Ramadan campaign, organized by Zakat Fund will be launched to help raise more than Dh70m for those in need. The campaign will cover a series of television, radio and newspaper advertisements and will appear under the banner: "With participation we revive Zakat."