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The Holding Group (THG) announced that it has been rebranded as "MENACOM". As part of the rebranding process, the company also unveiled today its new logo and corporate identity, which similarly reflect MENACOM's focus on integrated services, including advertising, public relations, direct marketing, media buying, digital and interactive outreach.

The Khaleej Times reports that the advertising industry in the the Middle East will see its growth shifting from "the very fast to fast" mode in the coming months as the global financial melt-down starts impacting the regional economies, industry leaders said.
Wunderman Jordan, the leading direct and interactive marketing company, and the General Lightweight Concrete Company have signed an agreement whereby Wunderman Jordan will develop and roll out two product campaigns for GLCI.
Pharmacy One, the Kingdom's leading pharmacy chain, signed an agreement with The Holding Group (THG) Jordan to enhance its internal communication skills and customer care services in all its branches.
Mediaedge:cia, the first global communications planning and implementation agency, launched its first Middle East Academy in Dubai today as part of its commitment to delivering world-class media planning services to the region.