Dubai Properties, has assigned creative agency group, Thinkscape, to design the interactive marketing media for Mudon, a property development covering an area of 73 million sq ft valued at $21bn.

Real estate players must 'own' a place of lasting, desirable importance in the customer's mind by building a strong brand framework before proceeding to communicating its marketing messages, advises Thinkscape, participating in for the third straight year this Cityscape Dubai.